CK Services

Web design blog

Just launched: a Business Directory for ThirskBusiness.com

June 29, 2010

We launched a new business website for Thirsk in April this year, developed in conjunction with Thirsk Regeneration Initiative (TRI) and Hambleton District Council. It’s designed to promote businesses in the area, and also to encourage businesses to start-up, or to re-locate to Thirsk.

Phase 1 of the development went very smoothly, and we moved onto Phase 2. This next phase of the development includes a Business Directory, which is designed to encourage businesses and residents to shop locally, and to use local services.

The Business Directory is now live at http://www.thirskbusiness.com/business-directory and we have already begun adding businesses to the Directory. Early adopters include SuperSkills Construction Training, Askham Tax and Accountancy Services and CK Services of course.

We are now actively seeking further Thirsk-based businesses to join the Directory and make it a really useful resource for Thirsk. A listing costs just £30 per year (£2.50 per month), and the proceeds will be used to support community projects in Thirsk, through the TRI.

Here’s an example of how it works:

  • Your potential customer searches for ‘florist’
  • ThirskBusiness.com provides them with a list of all Thirsk-based florists
  • The florist’s name, contact details, logo and website appear, making it easy for
    the customer to make contact, however they wish!

This is how the listing could look:

Sanple listing from the Business directory

Sanple listing from the Business directory

You can advertise your business on ThirskBusiness.com for just £30 per year

For more information contact us on 0844 3579 027 or e-mail advertising@thirskbusiness.com

ThirskBusiness.com is a not-for-profit website run by the Thirsk Regeneration Initiative.
Any proceeds from the website and the Business Listings will be used to support
community projects in Thirsk.

Link to the official Hambleton District Council flyer: Thirskbusiness.com Flyer

Please help find Missy – a cat stolen from Thirsk

June 18, 2010

This article is straying away from the subject of web design but I do feel it’s important to get this information out to as many people as possible.

We have two elderly neighbours, really nice people who are very friendly and do a lot for us, and for the community.
Their beloved cat was STOLEN from outside their house on Tuesday the 15th of June at about 10pm.

Another neighbour saw a blue ‘03 reg Peugeot 307 car pull up outside their house. A man jumped out of the passenger door, grabbed the cat, and then the car sped off.

Missy the stolen cat, at home in Thirsk

Missy the stolen cat, at home in Thirsk

The cat is just an ordinary moggy, but much loved by her owners. Why anyone would want to take her, we don’t know.
The cat herself is called Missy, she’s black and white with a T-shaped white mark on her back (see photo). She’s also rather old and a little plump, and has only three teeth.

I can’t believe that there is someone out there callous enough to steal an elderly couple’s cat. I mean really, how low can these people get?
If they’re callous enough to take their cat without warning or reason, what’s to stop them taking anyone else’s cat. I know we’ve kept our two in every night since Missy went missing.

If anyone local saw anything, or has any information, please e-mail me!

Twitterers, I’d be really grateful if you could tweet this. Let’s find Missy!

Why you need a website

April 1, 2010

One of the questions I’m often asked goes along the lines of “I run a small business and I can’t sell my product or services online. So do I need a website?”

My answer is always, unequivocably “yes”. Even if you believe that your product or service can’t be sold online, a website is an invaluable marketing tool.
Increasingly, when someone wants to find out about a company, or particular services local to them, they will search for it. I do it all the time – I don’t bother picking up the Yellow pages or Thomson Local – I go online and use Google, Bing or one of the other search engines. I get the information I need instantly, and also, my first impression of the company is often gained from how their website looks. If it’s badly designed or obviously older than say 6 – 7 years, I will often go elsewhere.

Take a local beauty salon for example. Many of their products and services can’t be sold online, however they can be advertised effectively online.
I might use Google to do a search for ‘beautician york’ or ‘beauty salon york’. Such a search will instantly give me a ‘Local business results’ listing (including a map) of all beauty salons in and around York – those which feature the words ‘beauty salon’ and ‘york’ in their home page’s text.
Google's Local Business Listing and organic results This also gives me a link to their website, and their phone number and address so I can contact them and make an appointment. Job done.
Without a website, this sort of marketing just wouldn’t be possible. I believe it’s invaluable.

Let me clarify one point: I’m not saying you should put all your efforts into selling your wares over the internet, though if your product lends itself to easy online sales, you should certainly be considering it. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a colourblind monkey, your chance at making a good first impression will be lost.

One of the great things about the internet is that it has levelled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your small business can project the image and professionalism of a much larger company.

Here’s the exception to my rule: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “We take our business so seriously that we have created this wonderful site for our customers!” or it screams, “I let my 10-year-old nephew design my site. Good luck finding anything!”

I have come across several businesses like this. Some are happy to take advice, and I have been involved in replacing many sites designed by school children or college students. Others, well, their websites are years out of date and give a bad impression. Very few of these attract any business.

Take my advice and get yourself a website for your business. You will definitely reap the benefits.

The Apple iPad… it knocks my socks off

January 28, 2010

Ever since Steve Jobs launched Apple iPad last night, the tech world has been falling over itself (including me) to comment on this new piece of technology.
Now I have to admit that I’m an Apple convert – two years ago I was one of the typical Apple naysayers who swore by Windows. What changed? Well I had the fortune to be able to use one of the all-in-one iMacs just after they were first launched. I was forced into using it, I’ll admit, but after a couple of hours of fumbling and cursing, I began to like it. Before I knew it, I’d bought one, soon followed by a second.
Next came the iPhone, typical of Apple’s products, with its fantastic intuitive touch screen interface, bright screen, and huge range of apps. I was impressed, but felt that a bigger screen would be handy. But of course you don’t want your phone to be any bigger than the iPhone currently is.

The Apple iPad - showing e-mail app

The Apple iPad - showing e-mail app

But back to the iPad. Many websites are already going on at length about its size, weight, lack of multitasking ability, lack of camera/video and lack of a physical keyboard. But, for goodness sake, it’s still a giant leap forward. When you compare it to Windows-based similar offerings, it’s a Microsoft smasher!

I think you have to look at the other upsides too:
1. Apple claims up to 10 hours battery life. How many Laptops/Netbooks do you know offering that?
2. I’d rather carry one of these into a client presentation session than a Windows (or Linux) laptop or netbook.
3. No physical keyboard or mouse means less clutter to carry around with you.
4. A clear and bright screen – if it’s anything like that on the iMac or iPhone, it’ll be fantastic
5. It’s not made by Microsoft.

And those are just a few. I think there are many more advantages and disadvantages, but I think I’ll reserve final judgement until I actually get my hands on one.

The biggest myth in graphic and web design

January 18, 2010

This is an interesting article, and something we designers come across day after day:

http://graphicdesignblender.com/the-biggest-myth-of-graphic-and-web-design

A website is more than just good design

January 14, 2010

Golden rules that EVERY web designer should obey when creating websites: http://www.ocularharmony.com/more-than-good-design/

Web marketing: how to promote your website

January 11, 2010

Here’s a link to ‘37 ways to promote your website’, a very informative article!
We perform all of these 37 actions on every website we build, at no extra cost, or recommend those which you need to action yourself, as the business owner.

Click here to read the 37 actions

HTML/CSS Tutorial: How to create rollover buttons WITHOUT Javascript

January 6, 2010

As part of my work, I analyse existing websites developed by other people. These websites are often (though not always) greater than 3 years old. However, it constantly amazes me how many new websites continue to use old HTML/Javascript methods for creating buttons with rollovers. There IS a better way!

The method I learned several years ago doesn’t use Javascript. Instead, it uses pure CSS to create the buttons and the rollovers – all that is needed is a little knowledge of CSS and how the background property can be used on various elements.

When I create a website, I invariably create my menus as unordered lists. I’m going to show you how this is done, and how elegant menus can be created in this way.

I’ll be using my company’s website (which I created) at http://www.ck-services.co.uk as an example in this tutorial.

STEP 1: The HTML
First, you need to set-up the menu in the HTML.
In the HTML, I did it this way:

<div id="nav">
	<ul>
		<li id="home_button"><a href="/index.php"><span class="hide">Home</span></a></li>
		<li id="about_button"><a href="/about.php"><span class="hide">About</span></a></li>
		<li id="services_button"><a href="/services.php"><span class="hide">Services</span></a></li>
		<li id="clients_button"><a href="/clients.php"><span class="hide">Clients</span></a></li>
		<li id="blog_button"><a href="/blog/"><span class="hide">Blog</span></a></li>
		<li id="contact_button"><a href="/contact.php"><span class="hide">Contact</span></a></li>
	</ul>
</div>

I chose to use <ul> and <li> for Accessibility purposes, but you could equally use <div> tags in place of the <ul> and <li> tags.

Notice also the use of <span class=”hide”>Contact</span>. We’ll come to this later, in the CSS.

I set up a containing div with an ID of “nav”, then created the menu as an unordered list within the div.
I then created the list items, each with a unique ID. This is so we can apply a specific background to each list item. We’ll come back to this later, in the CSS.

STEP 2: Creating your buttons
Now you need to create your buttons in Photoshop or whatever graphics package you prefer to use. For each button, you need to create an ‘off’ state and an ‘on/rollover’ state.

On our website, the buttons are very simple – each of the buttons is black, and rolls over to blue. I created the graphic in Photoshop as follows:

Home button sample

As you can see, the ‘off’ state of the button is in the top half of the graphic. The ‘on/rollover’ state is in the bottom half.
So this is going to be the background for the list item with id=”home”.

Once we have all of our buttons ready, we can move onto the CSS.

STEP 3: The CSS

Here’s the CSS for the UL and LIs belonging to the enclosing DIV ID=”nav”:

#nav ul { list-style:none; }
#nav ul li { float: left; }

And for each DIV:

#home_button a { float: left; display:inline; width: 69px; height: 40px; margin: 0; background: url(../images/home_b.gif) no-repeat; background-position: 0 0; }
#home_button a:hover { background-position: 0 -40px; }

What this basically does is set the background of the A tag within the LI with ID=”home” to the graphic I showed you above. It also sets the position of the background image to its top-left corner.
Then the a:hover rule tells it to change the position of the background-image to the top-left corner of the rollover part of the graphic.

Here’s how we work this out:
We use Photoshop to work out the coordinates. We know that we’ll always be aligning to the left of the background image, so we only need the top coordinate.

I use the marquee tool to measure the height from the top of the graphic to the top of the rollover section. This height gives me the ‘top’ coordinate for the a:hover’s background:

Button showing coordinates

We also used <span class=”hide”>Contact</span> inside each of the <li> tags above. I set up a class in the CSS called .hide which hides the button’s text from view. This is so the text doesn’t show up over the button, which can look messy if you’ve flattened the text onto the graphic itself, as I have.
The code I used to do this is simply:

.hide { display: none; }

STEP 4: Testing
Now go back to your page (having saved the HTML and CSS documents of course, and refresh it. You should see that the ‘home’ button is showing the black part of the button graphic only.
When you roll over the button, it should turn blue – that is, it should display the blue part of the button graphic.

Repeat for each of the buttons you wish to create.

That *should* be it. If it doesn’t work for you, check the div IDs match what you’ve set in the CSS, and check you have the co-ordinates of the rollover part of the graphic.

Good luck!

Website updated!

January 5, 2010

In accordance with my own advice (see ‘The importance of up-to-date content’), we’ve updated our website to provide more information about our services. Some of our clients felt we would benefit from expanding slightly on the services we offer, so this is what we’ve done.

StumbleUpon – A fantastic resource

November 24, 2009

I’ve been using a service called StumbleUpon for some time now, and to be honest, it’s one of the most useful web resources I’ve found for quite some time.
It’s a free web-browser extension which acts as an intelligent browsing tool for discovering and sharing web sites; basically when you sign up you select a load of categories which you’re interested in, and when you hit the Stumble! button in your web browser, it randomly selects a web page which someone else has suggested.

I find this tool really useful if I have a few minutes of downtime, or I need a 5-minute break between tasks. Often for me, it brings up a web design or development website, a light-hearted YouTube video, or a website concentrating on environmental technologies.
The other great thing is, being completely random, you never see the same site twice.

9 times out of 10, the site it brings up is useful, and I often bookmark it and refer to it later when I have more time. I’ve lost count of how many useful sites I’ve StumbledUpon!

Got to www.stumbleupon.com and get it downloaded!

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